01
Research that gives us something worth saying
Build and maintain each client's knowledge base in GitHub. Work from product documentation, customer conversations, original data, reviews on G2 and the client's website, and hands-on product research. Keep source links, dates, approved claims, customer quotes, and real screenshots organized so every piece starts with evidence.
02
Content people actually want to read
Own briefs, writing, editing, and publishing. Use Claude, GPT, and Codex with the client knowledge base, then apply your own editorial judgment. Make every article specific, useful, clear, and natural to read. Verify facts and quotes, remove generic AI phrasing, and protect each client's voice and confidential information.
03
The experience of reading, not just the words
Plan visual breaks, diagrams, charts, infographics, animations, and interactive product demos when they make an idea easier to understand. Explore the actual product, capture real screens, and turn them into accurate, reusable visual assets and animated mockups. Keep layouts accessible, readable on mobile, and true to the product. Charts need real data; mockups must never invent product capabilities.
04
A clear connection to the product
Understand the reader's problem and show where the product helps. Choose useful in-content CTAs, sticky CTAs, and bottom banners based on the topic and reading experience. Measure qualified interest and conversions alongside search performance. Every visual and CTA should have a reason to be there.
05
SEO and client ownership
Be the main client contact for content and technical SEO: lead updates, ask good questions, explain recommendations, manage feedback, and own delivery. Contribute to keyword strategy with Tameem. Own technical SEO checks and improvements with Claude and Codex, including crawlability, internal links, metadata, structured data, and publishing QA. Review and verify automated changes before they ship.