Digital PR Specialist
We're a Toronto-based search marketing firm building earned media for B2B clients. You'll own digital PR — turning daily and breaking news into real coverage, links, and brand mentions through sharp, reactive pitching.
Apply for this roleHere's the part that's different
We've built the grunt work into software, so you start where it actually matters. Every morning an AI radar reads each client's entire news world and hands you a short, ranked list of pitch-ready stories. For each one, it already:
Drafts several distinct angles to embed the client in the story
Finds the right journalists with verified emails
Writes a starter pitch and subject-line options
Checks the facts and flags anything off-brand or risky
You skip detection, research, and the blank page. You start at judgment.
Your day to day
- Scan the morning radar and pick the stories genuinely worth chasing
- Tighten the angle and write a human pitch a reporter will actually open
- Build and work relationships with journalists across your clients' beats
- Send, follow up, and track what lands
- Package wins and report them back to clients
You're a fit if you have
- A strong, fast writing voice and real news instinct
- Outreach hustle and the patience to build relationships over time
- Comfort steering AI tools rather than fighting them
Bonus: journalist contacts in retail, restaurant, sales tech, eldercare, or public safety.
This is reactive, data-led digital PR, not corporate comms. If you love the chase of getting a client into the story of the day, this is your seat.
Apply for this role
A few quick screening questions. Be specific — we'd rather see real coverage than a polished CV.