The SaaS SEO Agency for 7-9 Figure B2B Brands
Daily organic pipeline. 100% organic. Built from 200+ SaaS audits and the only methodology engineered for the AI-search era — Search Monopoly™.
Trusted by TxtCart, Aliapopups, Kendo, ListKit, Solid Innovation, and Topanga.
Most SaaS SEO agencies are still selling a 2018 playbook.
The legacy SaaS SEO model goes like this: build a 12-month content calendar, publish four TOFU thought-leadership pieces a quarter, send a monthly report full of impressions and "keyword movements," and bill a retainer until the contract runs out. It produces no pipeline. It hasn't worked for years. It still gets sold because the buyers asking for SaaS SEO don't know what to demand instead.
That playbook breaks in three ways at once. First, it optimizes for keyword rankings — a 2014 metric that doesn't map to pipeline anymore now that AI search intercepts 30–50% of buyer queries before they ever hit a SERP. Second, it ignores AI entirely. ChatGPT, Perplexity, and Google AI Overviews are now the primary research surface for B2B buyers under 40, and the brands that don't show up in those answers don't exist to half the market. Third, the quarterly publishing cadence is fundamentally wrong for SaaS sales cycles — pipeline compounds with surface area, and four posts a quarter is not surface area.
The other broken assumption is genericism. The agencies serving this market reuse the same templated playbook across 25 industries. They don't speak SaaS — they don't know what a free-tier-to-paid funnel looks like, they don't understand integration ecosystem keywords, they can't tell you why your comparison page converts at 12× the rate of a TOFU blog post, and they treat your expansion revenue motion as someone else's problem. A generalist agency executing on a SaaS-specific problem produces generalist results — which is to say, nothing that moves your CAC.
Kingmaker is built for the next decade of search — not the last one. Specialist on B2B SaaS, weekly publishing cadence, AI search as a first-class channel, and pipeline as the only KPI that matters.
Diagnostic. Execution. Monopoly.
Three steps. No bloated 18-month roadmaps, no 90-page audits nobody reads, no monthly Looker dashboard you'll never open.
Pipeline Leak Report
We pull every commercial-intent query in your category — comparison, alternatives, integration, use-case, and competitor branded — and map who's ranking where on Google, who's getting cited in ChatGPT and Perplexity, and what's surfacing on Reddit. The output isn't a 90-page audit nobody reads. It's a one-page revenue map: here are the buyers you're losing right now, here's where they're going instead, and here's the order of operations to take it back. Turnaround: 7 business days. No fluff, no upsell deck.
Compounding Growth
We run 90-day execution sprints with weekly publishing velocity. Technical fixes ship in week one. BOFU comparison and alternatives pages ship in weeks two through six. Integration pages, programmatic templates, Reddit seeding, and AI citation work runs in parallel. You see new SQLs appearing in the CRM by week eight — not in month nine. Every asset compounds: this month's published page is next month's internal link target, the month after that's AI citation source, and the month after that's organic-driven demo.
Search Monopoly™™
Your buyer searches the category, your top competitor, or the job-to-be-done — and sees you everywhere. Position 1 on Google. Cited in the AI Overview. Recommended in the Perplexity answer. Mentioned in the top three Reddit threads. Linked from the G2 round-up. That's Search Monopoly™, and it's not a slogan — it's the only durable moat in B2B SaaS now that paid CAC is broken and AI is rewriting buyer journeys. Once you have it, every dollar of CAC pulls more weight, every product launch ships into a warmed-up audience, and the pipeline becomes daily instead of quarterly.
How we win — the six pillars.
No magic. Just the six things that actually move pipeline for 7-9 figure SaaS in 2026 — executed in the right order, at velocity, by people who do this and nothing else.
Pipeline-first keyword research
We don't chase 50,000 monthly volume head terms that convert at 0.2%. We map the 30-60 BOFU queries where your ICP is actively comparing vendors — 'X vs Y', 'best Y for [vertical]', '[competitor] alternatives', 'Y for [job-to-be-done]' — and own those first. Volume is a vanity metric. Demos are not.
AI search citation strategy
ChatGPT, Perplexity, Claude, and Google AI Overviews now intercept somewhere between 30% and 50% of buyer queries. Getting cited is a different game from ranking — narrower set of sources, different signals, different formats. We ship llms.txt files, optimize for the citation surfaces AI engines actually pull from, and seed comparison content where the models look for it.
Programmatic SaaS landing pages
Integration pages ('Stripe + HubSpot'), comparison pages ('Notion vs ClickUp'), alternative pages ('Best Salesforce alternatives'), use-case pages ('CRM for real estate teams'). These rank because they match exact buyer intent — and they convert because the visitor is already in the consideration set. We build them at scale with templates that don't read like templates.
Reddit + community optimization
Modern B2B buyers vet vendors on Reddit before they hit your homepage. They also vet through G2 threads, Slack communities, and indie hacker forums. We engineer presence on those exact surfaces — not with sock-puppet spam (that gets you banned and burned), but with founder-led, transparent contribution that earns mentions and AI citations as a side effect.
Technical foundations that don't crap out
Most SaaS sites are SPAs that render an empty `<div id="root">` to crawlers. Google figures it out eventually. AI crawlers don't render JavaScript at all. We server-side render the public surfaces, ship a clean sitemap, fix the canonical and indexing mess most marketing teams ignore, and add the schema that tells Google you're a SoftwareApplication — not a 2014 blog.
Compounding content sprints
Most agencies publish four pieces a quarter, then send you a deck explaining why nothing has moved. We publish at high velocity — multiple BOFU pages per week — because pipeline compounds with surface area. Each piece is briefed to a specific buyer query, written to convert (not just rank), and internally linked into the architecture from day one.
Real clients. Real pipeline.
Numbers from active engagements. We update these quarterly. If a specific case is relevant to your category, ask in the intro call and we'll walk you through the full architecture.
8.3× organic traffic in 11 months
Built the comparison + alternatives layer for a contested SMS marketing category. Organic now drives 38% of pipeline, replacing the paid spend that had stalled at flat CAC.
Cited in Perplexity for the top 12 category queries
AI citation strategy + Reddit + G2 footprint reset their visibility in the AI-search era. From zero AI mentions to dominating the answer set within two quarters.
Doubled SQL volume with half the content velocity
Shut down the TOFU thought-leadership treadmill, redirected every dollar to BOFU comparison pages and integration content. Pipeline doubled. Content output dropped.
Position 1 for 14 BOFU queries in 9 months
Built the integration + comparison architecture for a B2B prospecting tool in a hyper-competitive category. Now ranks ahead of competitors that have been around twice as long.
More case detail — including the exact architecture and keyword maps — shared in the intro call under NDA.
Who we work with — and who we don't.
We turn down more engagements than we accept. If you're in the right column below, the intro call is going to feel like a conversation. If you're in the wrong column, we'll save us both the time and point you somewhere better.
Good fit
- $10M–$100M ARR B2B SaaS, English-speaking markets
- Founder or CMO directly involved (not delegated to a coordinator)
- Wants compounding organic pipeline, not 90-day rank-and-pray
- Has product-market fit and a real sales motion already
- Open to publishing at velocity (4+ BOFU pages per month)
- Treats SEO as a revenue channel, not a marketing brand exercise
Not a fit
- Pre-revenue or pre-PMF — you don't need SEO, you need customers
- B2C, ecommerce, affiliate, or local services — wrong specialism
- Looking for retainer-and-pray reporting on impressions and rankings
- Wants written guarantees on rankings (nobody honest will give you one)
- Plans to outsource SEO and never look at it again
- Under $5M ARR and underfunded — one in-house operator is better ROI
Questions buyers actually ask.
Want the long-form playbooks?
The full methodology lives in the pillar guide and the deep-dive chapters — no gated PDFs, just published thinking.
The Complete SaaS SEO Playbook
The pillar — everything we teach $10M+ SaaS brands about winning organic + AI in 2026.
SaaS Keyword Research
The BOFU-first method that owns commercial queries before chasing TOFU volume.
SaaS Link Building (F*ck Guest Posts)
What replaces the dead 2018 playbook. Digital PR, integration partnerships, AI co-citations.
The 9 SaaS SEO KPIs that matter
If your dashboard tracks 40 metrics, you're tracking zero. Here's the short list.
Ready for daily organic pipeline?
The first step is the Pipeline Leak Report. Free, 7 days, no deck — just a one-page revenue map showing where you're losing buyers right now.
One-per-category. We don't double up on competitors.